You want them to change the name? Hit the NFL in the wallet: boycott the Washington Redskins broadcasts #RedskinsPride

The management of the Washington Redskins has asked fans to tweet their #RedskinsPride to Sen. Harry Reid and tell him just what the team name means to them, as a PR campaign response to the letter from Reid and 49 other Democratic Senators who wrote letters last week to NFL Commissioner Roger Goodell urging him and the league to endorse a name change by the Redskins.

What could possibly go wrong? Twitter, that’s what. The hashtag was hijacked by an overwhelming majority of protestors who told Harry Reid exactly what the team name meant to them: racism. As I said in an earlier post,

It is troubling that owner Dan Snyder, a person who made his fortune in marketing and product positioning, can’t figure out how to position his organization better.

But venting on Twitter is not going to get the team owners to change their stance on changing the name. For them to do that, it has got to cost them more to keep the name than to change it. To get that to happen, you have got to Continue reading

Equal opportunity offense: Washington Redskins, a humor parody that wasn’t, and #hashtagactivism

updated 5/28 re: Native Americans: As I said earlier….

Slate’s Dave Weigel wrote today that If you managed to avoid the Internet last night, you missed a crash course in hashtag activism.” Yes, I did. I had better things to do, like declaring a news-free night and nostalgically leafing through some of my food porn cookbook collection. (We’ll talk about that another time.)

But today I’ve got nothing better to do than to vent my spleen on trivia. (Well, actually, that’s not true. I have a stack of things-to-do that are carefully leaned up against each other in dynamic isometric nonmovement. If I moved one, another would demand attention…then another…and another…and eventually the whole stack would vanish – poof! – and then I would have to wander aimlessly, searching for purpose  and meaning, or finally start binge-watching The Newsroom. –Wait! I can put that on the to-do stack. The pressure’s back on; I feel better already.)

So, what’d I miss? Something something Washington Redskins name offensive; something something foundation Native Americans; something Colbert parody; Suzy somebody-or-other gets offended, gets her #HASHTAG up, gets either interviewed or ignored (start at 32:00) then gets really offended; something something #MOREHASHTAG #takingittothetwitterstreets; people getting all #tweetdefensive with their mile-wide and inch-deep #USELESSHASHTAGOUTRAGE and racist/sexist hate, rapeand death threats; and…um…what were we tweeting about again? Continue reading