The management of the Washington Redskins has asked fans to tweet their #RedskinsPride to Sen. Harry Reid and tell him just what the team name means to them, as a PR campaign response to the letter from Reid and 49 other Democratic Senators who wrote letters last week to NFL Commissioner Roger Goodell urging him and the league to endorse a name change by the Redskins.
What could possibly go wrong? Twitter, that’s what. The hashtag was hijacked by an overwhelming majority of protestors who told Harry Reid exactly what the team name meant to them: racism. As I said in an earlier post,
It is troubling that owner Dan Snyder, a person who made his fortune in marketing and product positioning, can’t figure out how to position his organization better.
But venting on Twitter is not going to get the team owners to change their stance on changing the name. For them to do that, it has got to cost them more to keep the name than to change it. To get that to happen, you have got to Continue reading